PSAs are a cost-effective way for non-profit organizations to raise awareness about the benefits their organizations provide.
Maybe you want the audience to quit smoking or teach their children to look both ways before crossing the street. Contact your American Cancer Society at cancer. Include contact information, such as a name and phone number, or a website address where people can get more information.
Do you want them to make a monetary contribution, attend an event or volunteer their time? Some of the bigger stations might commit to daily airings for only a few weeks, depending on how many other PSAs they are running at the same time.
The action suggested by the PSA can be almost anything.
These files can be accompanied by scripts for announcers to read live on air.