Utilitarianism deontological virtue ethics decision making process

First, in terms of the public relations profession, the focus on virtues of the professional themselves seems to miss the importance and role of obligations to clients and publics.

deontology vs utilitarianism pdf

Rights and duties exist not only between people and their governments but also between individuals. There are two variants of utilitarianism: Act utilitarianism and rule utilitarianism.

Utilitarianism deontological virtue ethics decision making process

Communitarians emphasize that rights carry with them corresponding duties; that is, there cannot be a right without a duty. Another distinction is between positive rights the right to bear arms, the right to vote, the right of privacy and negative rights the right to be free from unreasonable searches and seizures, the right to be free of cruel or unusual punishments. There are two variants of utilitarianism: Act utilitarianism and rule utilitarianism. It is important, however, that public relations professionals also understand how to apply these concepts to the actual practice of the profession. Favoring short-term benefits, even though the long-term costs are greater. In the utilitarian approach, decisions are chose based on the greatest amount of benefit obtained for the greatest number of individuals. In the gray areas of life as it is lived, the consistency test is often difficult to apply. If all a company cares about is the bottom line, other values will diminish or disappear.

Aristotle named fourteen virtues: 1 courage, particularly in battle; 2 temperance, or moderation in eating and drinking; 3 liberality, or spending money well; 4 magnificence, or living well; 5 pride, or taking pleasure in accomplishments and stature; 6 high-mindedness, or concern with the noble rather than the petty; 7 unnamed virtue, which is halfway between ambition and total lack of effort; 8 gentleness, or concern for others; 9 truthfulness; 10 wit, or pleasure in group discussions; 11 friendliness, or pleasure in personal conduct; 12 modesty, or pleasure in personal conduct; 13 righteous indignation, or getting angry at the right things and in the right amounts; and 14 justice.

Utilitarianism emphasizes not rules but results.

utilitarianism ethics

While this theory is growing in popularity, there are several objections that can be made. Keywords: Deontology, ethics, utilitarianism Ethics is a crucial branch in medicine guiding good medical practice.

Utilitarian and deontological ethics in medicine

Internal investigations of half a dozen accidents in US locations come to the conclusion that the accidents are not being caused by drivers who mistake the gas pedal for the brake pedal. In the past fifteen years, the career of ethics and compliance officer has emerged, partly as a result of criminal proceedings against companies but also because major companies have found that reputations cannot be recovered retroactively but must be pursued proactively. To which one should a professional defer? But if everyone lied, then there would be no point to lying, since no one would believe anyone. From a deontological perspective, utilitarians generalize the guidelines or rules while there may be exceptional cases where the guideline may not apply. This tradition drives clinicians to do good to patients, strengthening the doctor-patient bond. While this idea initially may seem appealing, particularly with a field that has a core duty to the public, it does not provide a solid ethical framework for decision-making. This approach could lead to harm to some individuals while the net outcome is maximum benefit.

Begin considering how the major theories about ethics apply to difficult choices in life and business.

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Major Ethical Perspectives