Mass Media Information Campaign Effectiveness. This research concluded that indeed civic journalism was an effective means for reconnecting citizens to public life.
It suggests that broader issues must be addressed—the nature of commercialism rather than advertising about a specific product, the impact of television on social relations rather than on specific behaviors—but public health has not raised these issues in a substantive way.
Nonetheless, media advocacy can be controversial, and there are risks to the organizations that use it as part of their strategy DeJong, Kaiser Family Foundation; a— If public health problems are viewed as largely rooted in personal behaviors resulting from a lack of knowledge, then media matter because they can be a delivery mechanism for getting the right information to the right people in the right way at the right time to promote personal change.
Building social capital is not a panacea, but it can make an important contribution to changing the odds. As sickening as it may be, our society is used to hearing about girls skipping meals and even purging.