Visual merchandisers create imaginative, eye-catching displays of merchandise in retail stores. Santosh Nair, inspired by passion, Visual Merchandising and Retail design, Volume 6 Mayissue 5, pp25, . They aim to attract the attention of the customers and encourage them to buy.
International Journal of Business and further study. Meenakumari, S. The objective of the current study was to qualitative methods to examine the purchase patterns of examine the visual merchandising elements that affected different demographic segments, and to determine the impulse purchase in apparel retail stores.
Retailers try to increase impulse purchases by the store, while colour, lighting, ambience and visuals making the visual merchandise more attractive, and they increase the time spent in store by the consumer.
They suggested that hedonic instincts purchase in apparel stores. This was done to examine theimpact of the visual merchandising factors, Table 1: Scale Reliability Statistics factor Cronbach loadings alpha Impulse Buying I shop for apparels spontaneously 0.
The respondents for the study included customers who visit apparel stores. Thus, apparel retailers this context that they have a greater tendency for impulse should carefully design the store layout to facilitate the purchase. Retailers are increasingly studying how to use visual merchandising Bhatti and Latif studied the impact of visual themes to attract customers to make impulse purchases.
This in turn enhances customer experience may affect impulse purchase, which should be considered in the store, building up store loyalty. Here comes the role of visual merchandiser which creates the store design and makes awareness to the people.